Rooted in Rhythm: Jamaica Celebrates Reggae Month 2026
London, UK, 23 February 2026: Now in full swing, Reggae Month 2026 is marking its eighteenth year with more than 60 registered activities under the theme ‘Rhythm in Resilience’. Running through to 28 February, this year’s programme presents reggae as an evolving cultural force rooted in community, creativity and collective spirit, and woven into everyday life across the island.
More than a calendar of performances and gatherings, Reggae Month reflects the central role music plays in Jamaica’s cultural fabric. From the streets of Kingston to international stages, reggae has long been a social language, shaping political discourse, spiritual expression, fashion and global youth culture. February offers a concentrated moment to experience how deeply rhythm and storytelling remain embedded in the island’s daily pulse.
At its core, Reggae Month creates spaces for reflection and learning, where music becomes a gateway to conversation. JaRIA Reggae Wednesdays are currently anchoring the programme with weekly themed sessions exploring reggae’s past and present. From Back to Bass-sicks, spotlighting the legendary bass lines that shaped Jamaica’s sound, to Resilient in Spirit, examining reggae’s role during moments of social change. These dialogues are complemented by JaRIA Reggae Open University classes, offering deeper insight into the music’s foundations, creative processes and enduring cultural influence.
“Reggae is more than music; it is one of Jamaica’s most powerful cultural exports and a living expression of who we are as a people. Reggae Month strengthens our cultural tourism offering by inviting visitors to engage not only with the sound, but with the stories, heritage and communities that sustain it,” says Minister of Tourism, Hon. Edmund Bartlett.
The celebration of Jamaica’s musical icons has been a defining highlight. The Bob Marley Museum’s Earth Strong Celebration earlier this month marked the musician’s birthday with a full day of activity, from sunrise Nyabinghi drumming to live performances by established and emerging artists. The tribute continued into the evening at Emancipation Park with the annual Bob Marley Tribute Concert, where artists including Stephen Marley, Etana and Warrior King honoured his legacy, underscoring reggae’s enduring global reach and influence.
“Reggae is one of Jamaica’s most powerful cultural assets that keeps the island top of mind for visitors who want to immerse themselves. It remains a powerful tool that we leverage to attract more visitors,” Donovan White, Director of Tourism.
Across Kingston, reggae’s pulse is felt in live sessions and street gatherings that blur the line between audience and performer, from Tuesday Service at The Compound to Dancehall Week celebrations spanning Uptown Mondays to Vybz Thursdays. Larger moments continue throughout the month, including the shoreline setting of Wickie Wackie Music Festival in Bull Bay and Lost in Time Festival at Hope Gardens, headlined by Protoje and Chronixx.
“It was my first time visiting Jamaica during Reggae Month. I really loved that I was able to learn more about the musical history of an island that has influenced most of the world. There’s no better place to be than in Jamaica during Reggae Month to hear the stories, eat the food and feel the culture that has shaped the land,” says DJ Henrie, who recently returned from the island’s month-long celebration.
Beyond staged performances, the Kingston Night Market, held weekly, is bringing together local artisans, food vendors and live music, offering a social space where creativity, craftsmanship and sound converge.
As the birthplace of reggae, Jamaica continues to shape global music culture while remaining deeply grounded in community traditions. February is a compelling time to experience the island through its living soundtrack, where rhythm is not only heard but felt as an essential part of national identity.
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About Jamaica Tourist Board
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are located in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
In 2023, the JTB was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fourth consecutive year by the World Travel Awards, which also named it named “Caribbean’s Leading Tourist Board” for the 15th consecutive year, “Caribbean’s Leading Destination” for the 17th consecutive year, and the “Caribbean’s Leading Cruise Destination” in the World Travel Awards – Caribbean.’ In addition, Jamaica was awarded six gold 2023 Travvy Awards, including ‘Best Honeymoon Destination’ ‘Best Tourism Board – Caribbean,’ ‘Best Destination – Caribbean,’ ‘Best Wedding Destination – Caribbean,’ ‘Best Culinary Destination – Caribbean,’ and ‘Best Cruise Destination – Caribbean’ as well as two silver Travvy Awards for ‘Best Travel Agent Academy Program’ and ‘Best Wedding Destination – Overall.’’ It also received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time. TripAdvisor® ranked Jamaica the #7 Best Honeymoon Destination in the World and the #19 Best Culinary Destination in the World for 2024. Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition and the destination is routinely ranked among the best to visit globally by prestigious international publications.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at +44 (0)20 7225 9090. Follow the JTB on Facebook, Twitter, Instagram, Pinterest and YouTube. View the JTB blog at www.islandbuzzjamaica.com.