Jamaica welcomes UK families to reconnect through sunshine, reggae rhythms & island warmth
FOR IMMEDIATE RELEASE
London, 15 July 2025: With intergenerational travel on the rise among UK families in 2025, Jamaica is inviting holidaymakers of all ages to come together on its sun-soaked shores for unforgettable shared experiences. As families increasingly prioritise quality time and reconnection, Jamaica offers the perfect blend of space, hospitality and adventure for multigenerational travel - from grandparents to toddlers and everyone in between.
According to ABTA (source), multigenerational holidays are one of the fastest-growing travel styles for UK consumers, with many families planning trips that include three or more generations. Whether it’s a landmark birthday, a long-postponed family reunion, or simply the joy of being together, Jamaica is emerging as a top destination where generations can bond through vibrant culture, natural beauty, and warm island hospitality.
From the peaceful coves of Treasure Beach to the lively pulse of Montego Bay, Jamaica offers a diverse landscape where families can stay under one roof, enjoy flexible itineraries, and create lifelong memories together. With direct flights from London, Manchester and Birmingham, the island is more accessible than ever for UK travellers seeking both relaxation and reconnection.
What makes Jamaica especially suited to intergenerational travel is its abundance of spacious villas, family-friendly resorts and enriching activities that appeal to different ages and interests. Parents can unwind by the sea while children splash in calm waters, teens can try ziplining or snorkelling at Chukka Tours Good Hope Eco-Adventure Outpost, and grandparents can enjoy leisurely garden tours or a scenic cruise down the Martha Brae River.
Beyond the attractions, Jamaica is a destination rooted in community — where welcoming locals, family-owned guesthouses and personal touches make visitors feel not just like guests, but like part of the island family. It’s this deep sense of connection that makes Jamaica more than a holiday — it makes it a homecoming.
Family‑friendly stays and experiences include:
(Rates subject to change. USD nightly rate applicable on 3 July 2025, at an exchange rate of 0.73)
- Half Moon (Montego Bay): Spacious villas for large families, plus kids’ clubs, a teen “Hype Zone”, pony rides and dolphin encounters. Adults can enjoy the golf course, spa and serene beachfront. 5-bedroom Garden View Villas starting from £1,817 a night.
- Round Hill Hotel & Villas (Montego Bay): Elegant villas paired with kids’ and teens’ clubs, plus wellness, dining and relaxation options for grown-ups — ideal for a multigenerational retreat. 2-bedroom Villas starting from £1,284 a night.
- Beaches Negril (Negril): An all-inclusive resort offering nurseries, kids’ clubs and teen lounges, with entertainment and dining for every generation. The resort also offers certified autism-friendly services, including trained staff and sensory-friendly spaces, ensuring peace of mind for families. Grande Luxe Double Room for two adults and two children starting from £577 a night.
- Franklyn D. Resort & Spa (Runaway Bay): Each family gets a dedicated vacation nanny, plus all-day kids’ club activities like snorkelling and crafts — all in a relaxed, homely setting. 2-bedroom suite with garden/pool view starting from £307 a night.
Discover warm smiles, friendly faces and the magnetic energy of Jamaica. For more information and to plan your family trip, head to www.visitjamaica.com.
-ENDS-
For media enquiries, contact jamaica@prm-global.plus.
About Jamaica Tourist Board
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. The JTB was declared the Caribbean’s Leading Tourist Board by the World Travel Awards from 2006 to 2014. Also in 2014, Jamaica earned the World Travel Award’s vote for the Caribbean’s Leading Destination and Caribbean’s Leading Cruise Destination for the eighth consecutive year. Additionally, the Historic Falmouth Cruise Port was recognised as the Caribbean’s Leading Heritage Tour while Ocho Rios was named the Caribbean’s Leading Cruise Port and Sangster International Airport was voted the Caribbean’s Leading Airport.
JTB offices are located in Kingston, Montego Bay, Miami, Toronto and London. Representative offices are located in Berlin, Barcelona, Rome, Amsterdam, Mumbai and Tokyo. For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s web site at www.visitjamaica.com or call the Jamaica Tourist Board at +44 (0)20 7225 9090. Follow the JTB on Facebook at www.facebook.com/visitjamaica, on X at www.x.com/visitjamaicanow, on Instagram at www.instagram.com/visitjamaica or on YouTube at www.youtube.com/myjamaicajtb.