Jamaica Tourist Board Accepted into Global Luxury Travel Group Virtuoso and Announce 2025 Luxury Events Line-up 

London, UK, 4 June 2025: ​ Jamaica Tourist Board (JTB) has recently been accepted into Virtuoso’s exclusive portfolio of luxury travel partners, comprising 2,300 preferred suppliers in 100 countries. According to the Minister of Tourism, Honourable Edmund Bartlett, inclusion in Virtuoso will present new sales and marketing opportunities to the network’s luxury travel advisors and their highly desirable clientele. ​ ​ ​ 

“Virtuoso agencies worldwide sell an average of (U.S.) $35 billion annually, making the network the most significant player in luxury travel. The network’s acceptance process is incredibly selective, so becoming a preferred partner is a true honour,” said Minister Bartlett. “The reputation Virtuoso member agencies have for outstanding dedication to their clients is a perfect fit with our own bespoke approach to service. Now that we’re part of this renowned network, we look forward to offering Virtuoso advisors and their clients the special amenities, values and experiences that surpass their expectations.” ​ ​

The JTB joins Virtuoso’s collection of the finest luxury hotels, resorts, cruise lines, airlines, tour operators and other travel entities worldwide. These partners, which specialise in world-class client service and experiences, provide superior offerings, rare opportunities and exceptional value for Virtuoso clients. These prestigious providers are able to market to Virtuoso clients via network vehicles and to Virtuoso agencies through multiple communications channels and events, including Virtuoso Travel Week, luxury travel’s preeminent worldwide gathering. JTB’s acceptance into Virtuoso gives it direct relationships with the world’s leading leisure travel agencies in North and Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East. ​ ​ ​ 

“Welcoming the Jamaica Tourist Board into the Virtuoso network is a powerful statement of the destination’s commitment to the luxury sector,” said Virtuoso Director, Alliances Javier Guillermo. “This partnership deepens the synergy between the island’s rich offerings and a strategic vision to serve high-value travellers with excellence. Jamaica is not only enhancing its positioning within our global community but also setting a new standard for what Caribbean luxury can look like. We’re excited to be part of this next chapter in Jamaica’s evolution.” ​ ​ 

“Jamaica’s inclusion in the Virtuoso network is a strategic advancement in our efforts to strengthen the island’s presence in the global luxury travel sector. It provides direct access to a highly qualified audience of travel advisors and clients. This partnership reinforces our commitment to delivering high-value, premium experiences that reflect the sophistication and depth of Jamaica’s tourism product.” says Donovan White, Director of Tourism.

What sets Jamaica apart is not just its luxury infrastructure, but its warmth and authenticity. Hospitality on the island is not transactional, it’s personal, genuine, and rooted in the island’s charm. ​ 

With its inclusion in the Virtuoso network, Jamaica is sending a clear message, the island isn’t just beautiful – it’s bespoke, and it’s ready to welcome the world’s most discerning guests. 

Upcoming Trade-Focused Luxury Initiatives 

As part of its ongoing efforts to engage the luxury travel sector, the Jamaica Tourist Board, in collaboration with the Jamaica Luxury Cluster, will proactively promote Jamaica to Virtuoso members and other luxury travel specialists through an exclusive series of dedicated events and activations in 2025. ​ 

To register your interest in the webinars, contact mail@visitjamaica.com. For more information about Jamaica head to www.visitjamaica.com. For news and images click here. ​ ​ 

-ENDS- 

For all media enquiries please contact jamaica@prm-global.plus. ​ 

About Jamaica Tourist Board  ​ ​ ​ ​ ​ ​ ​ ​ ​ 

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. The JTB was declared the Caribbean’s Leading Tourist Board by the World Travel Awards from 2006 to 2014. Also in 2014, Jamaica earned the World Travel Award’s vote for the Caribbean’s Leading Destination and Caribbean’s Leading Cruise Destination for the eighth consecutive year. Additionally, the Historic Falmouth Cruise Port was recognised as the Caribbean’s Leading Heritage Tour while Ocho Rios was named the Caribbean’s Leading Cruise Port and Sangster International Airport was voted the Caribbean’s Leading Airport. ​ ​ ​ ​ ​ ​ ​ ​ ​ 

JTB offices are located in Kingston, Montego Bay, Miami, Toronto and London. Representative offices are located in Berlin, Barcelona, Rome, Amsterdam, Mumbai and Tokyo. For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s web site at www.visitjamaica.com or call the Jamaica Tourist Board at +44 (0)20 7225 9090. Follow the JTB on Facebook at www.facebook.com/visitjamaica, on Twitter at www.twitter.com/visitjamaicanow, on Instagram at www.instagram.com/visitjamaica or on YouTube at www.youtube.com/myjamaicajtb.  

About Virtuoso  

Virtuoso is the leading global travel agency network specializing in luxury and experiential travel. This by-invitation-only organization comprises over 1,200 travel agency locations with more than 20,000 travel advisors in 58 countries throughout North America, Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East. Drawing upon its preferred relationships with 2,300 of the world’s best hotels and resorts, cruise lines, airlines, tour companies and premier destinations, the network provides its upscale clientele with exclusive amenities, rare experiences and privileged access. Normalized annual sales of (U.S.) $35 billion make Virtuoso a powerhouse in the luxury travel industry. For more information, visit www.virtuoso.com. ​ ​ 

Media contact: Misty Belles, Vice President, Global Public Relations, Virtuoso. 

Phone: +1.202.553.8817 

Email: ​ mbelles@virtuoso.com ​