Jamaica Hits the Road Again with Magical Mas, Bringing the Spirit of Carnival in Jamaica to Notting Hill
As Pictured: Magical Mas & Jamaica Tourist Board on the road at Notting Hill Carnival 2025
London, UK, 22 June 2026: The Jamaica Tourist Board (JTB) is returning to Notting Hill Carnival 2026 with Magical Mas, and this year, they're going bigger. For the second year running, JTB will be masquerading in full costume with the Magical Mas Carnival Band at Europe's largest street festival as it marks its 60th anniversary - a landmark edition that draws an estimated two million people to the streets of West London each August Bank Holiday weekend.
On Monday, 31 August 2026, revelers are invited to join the Jamaica Tourist Board on the road as Magical Mas 2.0 takes over the streets. Building on a landmark debut year, the partnership returns with extravagant costumes, an expanded lineup, and the kind of true Carnival energy that feels right at home in a 60th anniversary year.
This years' experience promises to be iconic, with a host of special guests confirmed to jump with the band. TV presenter and DJ Tyler West, actress and presenter Molly Rainford will all be joining JTB and Magical Mas in costume on the day, bringing their energy and genuine passion for Caribbean culture to the road. The trio joins a growing line of talent championing the JTB's carnival vision. Last year, the partnership was joined by Love Island star Indiyah Polack, who brought her own Caribbean roots to the celebration.
"Notting Hill Carnival is one of the greatest expressions of Caribbean culture outside of Jamaica. It’s a great opportunity for us to connect people to the island, whether they are part of our Diaspora looking to feel closer to home, or someone who has never visited but is curious about what the island has to offer. Magical Mas gives us the perfect stage to showcase the spirit of Carnival in Jamaica on the streets of London, and we want as many people as possible to join us on the road," says Minister of Tourism, Hon Edmund Bartlett.
The partnership is about more than extravagant costumes and famous faces. It is a celebration of Carnival in Jamaica, a season that transforms the island every spring into one of the Caribbean's most sought-after party destinations. From Kingston to Montego Bay, the pulsating soca beats, the all-inclusive fetes, and the breathtaking costume reveals have made Jamaica's carnival one of the most exhilarating events on the global travel calendar.
“We are building on the strong momentum started last year and the participation of travel agents in Carnival in Jamaica this year will help to boost the messaging to book a ticket to Jamaica for the 2027 staging,” said Elizabeth Fox, Regional Director, UK, Ireland and Nordics, Jamaica Tourist Board.
For Magical Mas, the partnership is an opportunity to bring their community-driven ethos to an even bigger stage.
"Last year was electric, and this year we are taking everything to a whole new level. Magical Mas 2.0 is bigger, bolder, and more vibrant than ever. Our band is about community, culture, and pure vibes, and when you add Jamaica's incredible spirit into the mix, the result is something truly special. We can't wait to see everyone on the road on 31 August," says Arnaldo Pierre, Magical Mas Carnival Band.
To join the JTB and Magical Mas on the road this year, visit: link here. Places are limited, and early registration is encouraged.
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For press enquiries or interviews, please contact Jamaica@prm-global.plus. For imagery visit: jamaica-tourist-board.prezly.com/media
About Jamaica Tourist Board
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are located in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
In 2023, the JTB was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fourth consecutive year by the World Travel Awards, which also named it named “Caribbean’s Leading Tourist Board” for the 15th consecutive year, “Caribbean’s Leading Destination” for the 17th consecutive year, and the “Caribbean’s Leading Cruise Destination” in the World Travel Awards – Caribbean.’ In addition, Jamaica was awarded six gold 2023 Travvy Awards, including ‘Best Honeymoon Destination’ ‘Best Tourism Board – Caribbean,’ ‘Best Destination – Caribbean,’ ‘Best Wedding Destination – Caribbean,’ ‘Best Culinary Destination – Caribbean,’ and ‘Best Cruise Destination – Caribbean’ as well as two silver Travvy Awards for ‘Best Travel Agent Academy Program’ and ‘Best Wedding Destination – Overall.’’ It also received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time. TripAdvisor® ranked Jamaica the #7 Best Honeymoon Destination in the World and the #19 Best Culinary Destination in the World for 2024. Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition and the destination is routinely ranked among the best to visit globally by prestigious international publications.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at +44 (0)20 7225 9090. Follow the JTB on Facebook, Twitter, Instagram, Pinterest and YouTube. View the JTB blog at www.islandbuzzjamaica.com.