Jamaica: A Destination for Every Type of Traveller  

London, UK – 11 June 2024: Jamaica’s bold culture and natural beauty invites travellers with all interests to experience its allure. Whether you seek adventure, relaxation, cultural immersion, or beachside bliss, Jamaica offers something special for all. ​ 

For families 

Families can immerse themselves in the island's rich cultural heritage with visits to historical sites like the Bob Marley Museum in Kingston and learn about the music legend’s life and legacy. ​ Alternatively, for those feeling brave, the Rose Hall Great House in Montego Bay is where history and mystery intertwine. Explore the mansion's opulent rooms and hear tales of the infamous White Witch, Annie Palmer, who is said to haunt its halls. 

Animal enthusiasts can hand-feed colourful Jamaican hummingbirds at the Rocklands Bird Sanctuary, explore the serene Blue Hole Gardens and Falls to encounter diverse plant and animal species, or embark on a thrilling safari tour at the Black River Safari to spot crocodiles and exotic birdlife in their natural habitat. ​ 

With all-inclusive resorts catering to families and offering child-friendly amenities, Jamaica ensures that every family member is catered to. Resorts such as Grand Palladium Jamaica Resort and Spa and Beaches Resorts offer facilities and activities for all ages. 

For adventure seekers  

Thrill-seekers will find excitement at Mystic Mountain in Ocho Rios, where visitors can zipline through treetops, race down a bobsled track, and enjoy scenic chairlift rides. Explore the vibrant underwater world through snorkelling excursions at Doctor's Cave Beach or the protected Negril Marine Park. For an educational adventure, head to Yaaman Adventure Park in Ocho Rios, where tractor rides, and farm animal interactions await. 

For those seeking an exhilarating experience, try cliff jumping at the famous Rick's Café in Negril or embark on an exhilarating ATV or dune buggy adventure through the rugged terrains of Jamaica.

For the romantics 

The island of ‘one love’ is home to unique romantic experiences for couples looking to strengthen their bond and create long lasting memories. ​ 

Set sail on a romantic adventure aboard a luxurious catamaran sunset cruise, where couples can sit back and enjoy the costal views whilst sipping on tropical cocktails with their loved one. At night, lovers can explore the magic of the Luminous Lagoon in Falmouth. The lagoon shimmers and glistens as the dinoflagellates are disturbed, producing a glow of bright blue-green hues that reflect the silhouettes of fish and other objects in the water, creating an enchanting experience. 

Alternatively, couples can embark on a romantic horseback ride on the beach and experience a mix of walking, trotting, and cantering, allowing travellers to enjoy the thrill of riding at various paces. ​ 

Unwind and rejuvenate together at one of Jamaica's luxurious couples' resorts, offering private villas, pampering spa treatments, candlelit dinners and secluded beaches, ensuring a romantic getaway like no other. Luxury couples' resorts on island include Couples Resorts, Secrets Resorts and more. 

For foodies 

Jamaica's award-winning culinary scene offers something to satisfy even the most discerning palates, making it a true melting pot of fresh food, flavours, and warm hospitality. ​ 

Home to succulent curry goat, spicy jerk chicken, buttery beef patties and its national dish, ackee and saltfish, Jamaican food is a feast for the mouth and eyes. ​ 

Culinary excellence in Jamaica is celebrated throughout the year with various food events taking place on island. Spring welcomes the annual Jamaica Blue Mountain Coffee Festival that offers an immersive experience for coffee enthusiasts, including farm tours, culinary trails, tastings, demonstrations, and cultural performances, showcasing the unique qualities and benefits of the renowned Jamaican Blue Mountain Coffee. In August, Mobay Jerk & Food Festival takes place and provides holidaymakers with a complete "day out" from food to performances, celebrating the incremental role of jerk cooking in Jamaican cuisine. The Jamaica Food & Drink Festival is set to take place 7-10 November this year, where the island’s capital, Kingston, will come alive with a celebration of the island’s cuisine with some of the best chefs in attendance. Similarly, the annual Food, Rum & Reggae Festival located by Treasure Beach, taking place 22-24 November, invites visitors to immerse themselves in the island's culinary, spirits and music offerings over a multi-day celebration. The programme includes boat excursions, food and cocktail experiences, live reggae concerts, and an array of local vendors and artisans showcasing the unique flavours and cultural richness of the South Coast. ​ ​ 

For the sport obsessed 

Jamaica's rich sporting heritage is celebrated across the island, offering visitors a unique opportunity to experience the country's athleticism first-hand. The picturesque Sabina Park cricket ground in Kingston, famous for hosting thrilling international matches allows visitors to immerse oneself in the nation's sporting passion. Travellers can also participate in a variety of activities, such as hiking the Blue Mountains or joining a local football match, to truly embrace the competitive spirit that runs through the heart of Jamaican culture. 

Don’t miss the Jamaica Reggae Marathon that takes place every December. This one-of-a-kind running event seamlessly blends the country's rich sporting heritage with its vibrant musical culture against the stunning natural backdrop of Negril's world-famous beaches and sunsets. 

For music lovers  

A cultural pilgrimage for music aficionados like no other, exploring Jamaica offers enthusiasts the unique opportunity to immerse themselves in the roots and rhythms that inspired Bob Marley's timeless music. From the vibrant streets of Trench Town to the lush hills of Nine Mile, visitors can walk the path that shaped the reggae legend's extraordinary life. ​ 

On a winding musical pilgrimage in a traditional Jamaican country bus, fans can travel from Ocho Rios through Marley’s birthplace and final resting place, and up narrow lanes to the mountain village of Nine Mile with Chukka’s Reggae & Culture on Zion Bus Line. One of the highlights of the music calendar is the renowned week-long celebration that is Reggae Sumfest in Montego Bay, taking place between 16-22 July. Discover talented musicians and new music at this flagship festival dedicated to showcasing the island’s indigenous reggae music. ​ ​ 

This summer, escape to the sun-drenched shores of Negril for the ultimate music-fuelled beach getaway at Dream Weekend, from 2-6 August 2024. Enjoy the island's pulsing rhythms among stunning natural beauty with an unbeatable line-up of DJs, excursions and unforgettable experiences. ​ 

For those who want to fully immerse themselves in the sea of colourful, show-stopping costumes, intoxicating music and sizzling street food, then Jamaica carnival is a must. Revellers can enjoy the ultimate carnival experience and dance the day and night away at the annual Carnival in Jamaica taking place across Ocho Rios, and Kingston in April 2025. ​ ​ Regardless of the time of year that you travel, Jamaica has music at the heart of its culture. ​ 

For more information contact jamaica@prm-global.plus. For more information and images of Jamaica, visit the newsroom here. ​  

-ENDS- 

For all media enquiries please contact the PRM Tourism team at: jamaica@prm-global.plus.  

About Jamaica Tourist Board 

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. The JTB was declared the Caribbean’s Leading Tourist Board by the World Travel Awards from 2006 to 2014. Also in 2014, Jamaica earned the World Travel Award’s vote for the Caribbean’s Leading Destination and Caribbean’s Leading Cruise Destination for the eighth consecutive year. Additionally, the Historic Falmouth Cruise Port was recognised as the Caribbean’s Leading Heritage Tour while Ocho Rios was named the Caribbean’s Leading Cruise Port and Sangster International Airport was voted the Caribbean’s Leading Airport. ​ 

JTB offices are located in Kingston, Montego Bay, Miami, Toronto and London. Representative offices are located in Berlin, Barcelona, Rome, Amsterdam, Mumbai and Tokyo. ​ ​ ​ 

For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s web site at www.visitjamaica.com or call the Jamaica Tourist Board at +44 (0)20 7225 9090. ​ 

Follow the JTB on Facebook at www.facebook.com/visitjamaica, on Twitter at www.twitter.com/visitjamaicanow, on Instagram at www.instagram.com/visitjamaica or on YouTube at www.youtube.com/myjamaicajtb.