Experience the rhythm of Jamaica in 2025 - The beating heart of global music
From mento bands to dancehall DJs, Jamaica's music landscape celebrates rich rhythms, powerful lyrics, and a spirit of unity that resonates worldwide.
London, 3 June 2025: UK music lovers seeking their next unforgettable musical adventure should look beyond Europe. Jamaica - the island that reshaped modern music - offers more than just sun and sand; it’s a vibrant celebration of sound. As the birthplace of reggae and musical legends, Jamaica pulses with world-renowned festivals and an unmistakable rhythm that has shaped generations of artists across the globe.
Jamaica’s cultural legacy is legendary. Recognised as a UNESCO Creative City of Music, Kingston stands as a beacon of musical heritage. Each year, thousands of visitors flock to the island to experience the authentic sounds of reggae, dancehall, and ska, celebrating the rhythms that have shaped global music culture.
Jamaica’s thriving music scene has had a substantial impact on its economy. Events like Reggae Sumfest have contributed over US$20 million annually to the local economy, supported local businesses, provided employment and continue to drive sustainable growth.
Minister of Tourism Edmund Bartlett says, “Jamaica isn’t just the birthplace of reggae - it’s the epicentre of global music. Our island’s rhythm has inspired generations, and we’re excited to welcome UK travellers to experience it firsthand. From world-class festivals to intimate jam sessions, Jamaica offers an unforgettable soundtrack to your journey.”
For those seeking an immersive experience, Jamaica offers the opportunity to walk in the footsteps of music legends. Explore the Bob Marley Museum in Kingston, visit the iconic Trench Town where Bob Marley spent his formative years as a reggae artist or embrace the contagious energy and let loose on the dancefloor at a Weddy Weddy street party. Every beat tells a story of resilience, joy, and creativity.
Jamaica's music is more than just sound - it’s the heartbeat of the island’s culture; it’s a rhythm that moves the world, from reggae's roots to the freshest dancehall vibes. When travellers head to Jamaica, they’re not just hearing the music, they are living it. Whether it's’ dancing at a Kingston session, vibing at Jamaica’s biggest music festival, Reggae Sumfest in Montego Bay, or tracing reggae's legacy in the hills of St. Ann, there’s nowhere else like it. Travellers can feel the real Jamaica, where the music never stops.
With a festival or musical celebration on nearly every month of the year, travellers can enjoy the music scene year-round. Some of the most iconic celebrations are:
- Reggae Sumfest (July 13-19, 2025): Attracting approximately 35,000 international visitors annually, Reggae Sumfest is Jamaica’s iconic summer music festival. Its performances from iconic artists deliver an immersive cultural experience. This year, attendees can look forward to performances by Toni Braxton, Vybz Kartel, Masicka, Tarrus Riley, Protoje, Lila Iké, and many more.
- Best Weekend Ever (1-5 August 2025): Promising a fun weekend in Ocho Rios, partygoers from around the world will come together for a long weekend of music and entertainment featuring six specially curated events, including vibrant daytime beach club experiences and lively late-night parties.
- Dream Weekend (August 1-5, 2025): Negril’s famed event draws up to 30,000 music lovers each year. Festival-goers indulge in five days of non-stop music, beach parties, and cultural celebrations.
Discover Jamaica’s music scene today. For more information and to plan your visit, head to www.visitjamaica.com.
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For media enquiries, contact jamaica@prm-global.plus.
About Jamaica Tourist Board
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. The JTB was declared the Caribbean’s Leading Tourist Board by the World Travel Awards from 2006 to 2014. Also in 2014, Jamaica earned the World Travel Award’s vote for the Caribbean’s Leading Destination and Caribbean’s Leading Cruise Destination for the eighth consecutive year. Additionally, the Historic Falmouth Cruise Port was recognised as the Caribbean’s Leading Heritage Tour while Ocho Rios was named the Caribbean’s Leading Cruise Port and Sangster International Airport was voted the Caribbean’s Leading Airport.
JTB offices are located in Kingston, Montego Bay, Miami, Toronto and London. Representative offices are located in Berlin, Barcelona, Rome, Amsterdam, Mumbai and Tokyo. For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s web site at www.visitjamaica.com or call the Jamaica Tourist Board at +44 (0)20 7225 9090. Follow the JTB on Facebook at www.facebook.com/visitjamaica, on X at www.x.com/visitjamaicanow, on Instagram at www.instagram.com/visitjamaica or on YouTube at www.youtube.com/myjamaicajtb.