Dreaming of a White Christmas? Discover a Unique Festive Season on the White Sands of Jamaica’s shores
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London, 29 July 2024: FOR IMMEDIATE RELEASE
This holiday season, trade in your winter coat for a swimsuit and experience a Christmas that is as unique and unforgettable as the island itself. With its white sandy beaches, vibrant culture, and warm tropical climate, Jamaica offers an unforgettable alternative to the traditional UK Christmas. Here are our top festive trades you could make this year if you head to Jamaica for Christmas!
Trade in a White Christmas for White Sand
Swap snowflakes for sunrays on pristine powder-soft white sand beaches. Imagine celebrating Christmas Day with your toes buried in the warm sand, the gentle sound of waves crashing, and the tropical breeze in your hair. Jamaica is blessed with a coastline stacked with sun-kissed beaches including the world-renowned Seven Mile Beach in Negril and Doctor's Cave Beach in Montego Bay, providing the perfect setting for a holiday you’ll never forget.
Sorrel: Jamaica's Festive Brew
Instead of sipping mulled wine, indulge in a glass of Jamaica's traditional Christmas drink: Sorrel. This vibrant, ruby-red beverage, made from the petals of the sorrel plant (a type of hibiscus), is spiced with ginger, cloves, and allspice. Often served chilled and sometimes with a splash of rum, Sorrel captures the essence of the island’s festive spirit and is sure to become a new festive favourite.
Sleigh Rides to Bobsled Adventures
Ditch Santa's sleigh and hop on a bobsled at Mystic Mountain. Inspired by Jamaica’s legendary bobsled team, this thrilling ride through the lush rainforests offers an exhilarating way to celebrate the season. Feel the rush as you speed down the mountainside, surrounded by stunning natural beauty.
Huskies to Swimming Horses
Replace husky rides with an extraordinary experience of horse-riding on the beach. Ride along the coastline on horseback, taking in the picturesque views, and then venture into the crystal-clear waters for a swim with your horse. This unique activity provides a magical way to connect with Jamaica's natural beauty.
Pine Trees for the Blue Mountains
Trade the traditional pine trees for the majestic Blue Mountains. Renowned for its breathtaking vistas and world-famous coffee, the Blue Mountains offer a serene escape from the hustle and bustle of Kingston. Embark on a guided hike through this UNESCO World Heritage Site, explore the lush landscapes, and savour a cup of Jamaica’s finest Blue Mountain Coffee as you take in the stunning scenery.
Swap Snowman for 'Yeah Mon'
Jamaicans embrace the chilled spirit like no other! You'll hear "Yeah Mon" everywhere you go, a phrase embodying the laid-back and friendly nature of the Jamaican people. This phrase will become a cheerful part of your holiday lexicon, adding a touch of local flavour to your Christmas celebrations and holiday spirit.
Three Wise Kings for Three Little Birds
Experience a unique twist on the traditional Christmas narrative by replacing the Three Wise Men with the joyful presence of Three Little Birds. Inspired by Bob Marley's famous song, this symbolic trio represents peace, love, and happiness. Their presence is a reminder that "every little thing is gonna be alright," capturing the essence of the Jamaican Christmas spirit. You can also incorporate a trip to the Bob Marley Museum in your trip to learn about Bob Marley’s legacy.
Trade Turkey for Jerk Chicken
Transform your Christmas feast with the bold flavours of Jamaica by swapping the traditional turkey for jerk chicken. This spicy, savoury dish, marinated with a unique blend of herbs and spices and grilled to perfection, will add an exciting twist to your holiday meal. Pair it with other Jamaican delicacies for a festive feast that will tantalize your taste buds.
Swap Pubs for Beach Bars
Swap a chilly walk to the local pub for a stroll down the beach to a lively Jamaican beach bar this Christmas. Enjoy the festive season from sun-soaked shores to the sound of rhythmic reggae beats, Caribbean waves and the unbeatable warmth of Jamaican spirit.
A Festive Fusion of Traditions
Jamaica’s Christmas celebrations are a vibrant blend of local traditions and global influences. Enjoy the lively sounds of reggae Christmas carols, savour delicious holiday feasts featuring jerk chicken, curried goat, and other local delicacies, and partake in the joyful festivities that light up the island.
This Christmas, let the rhythmic beats of reggae, the warmth of the Jamaican sun, and the island's rich cultural heritage create a holiday experience like no other. Whether you’re relaxing on the beach, exploring the Blue Mountains, or enjoying a thrilling bobsled ride, Jamaica promises a festive season filled with adventure, relaxation, and unforgettable memories.
For further information and images visit https://www.visitjamaica.com/
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For all media enquiries please contact the PRM Tourism team at: jamaica@prm-global.com . For more information and images of Jamaica, visit the newsroom here.
About Jamaica Tourist Board
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. The JTB was declared the Caribbean’s Leading Tourist Board by the World Travel Awards from 2006 to 2014. Also in 2014, Jamaica earned the World Travel Award’s vote for the Caribbean’s Leading Destination and Caribbean’s Leading Cruise Destination for the eighth consecutive year. Additionally, the Historic Falmouth Cruise Port was recognised as the Caribbean’s Leading Heritage Tour while Ocho Rios was named the Caribbean’s Leading Cruise Port and Sangster International Airport was voted the Caribbean’s Leading Airport.
JTB offices are located in Kingston, Montego Bay, Miami, Toronto and London. Representative offices are located in Berlin, Barcelona, Rome, Amsterdam, Mumbai and Tokyo.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s web site at www.visitjamaica.com or call the Jamaica Tourist Board at +44 (0)20 7225 9090.
Follow the JTB on Facebook at www.facebook.com/visitjamaica, on Twitter at www.twitter.com/visitjamaicanow, on Instagram at www.instagram.com/visitjamaica or on YouTube at www.youtube.com/myjamaicajtb.