Catch the Summer in Jamaica or Come for What’s Next

From the cultural heartbeat of Kingston to the resort-lined north coast, across to the untamed south and vibrant west, we take travellers on a Jamaican journey shaped by rhythm, flavour and discovery - one region at a time.

ISLANDWIDE ON TWO WHEELS: A Slower, More Immersive Way to See Jamaica

  • Discover Jamaica by Bike: 30 April – 4 May 2026 | Islandwide: ​A six-day, 400-mile cycling journey across all 14 parishes. from Montego Bay to Negril, Mandeville and Kingston, combining coastal rides, mountain climbs including the Spur Tree Hill challenge, and immersive stops for local food, culture and community experiences along the way.

SOUTHEAST: Where Sport, Sound & Creative Culture Converge in Kingston

  • AnimeCom Fest: 15–16 August 2026: A two-day pop culture convention celebrating anime, cosplay, gaming and the creative arts through panels, performances and immersive experiences.
  • Amalgamation: The Global Gala: 28–30 August 2026: ​A Jamaican-curated international dance showcase combining technique, storytelling and cultural expression, before touring to New York and Connecticut, spotlighting the island’s creative talent on a global stage.
  • Reggae Marathon: 6 December 2026: ​An international marathon set along Kingston’s historic waterfront, accompanied by live reggae soundtracks. This mostly flat route winds through Ocean Boulevard, Port Royal Street and the Art Walk. Early bird entry fees for international runners now open: Half Marathon (USD115), 10K (USD85), 5K (USD50).

NORTH COAST: Sound, Style and Sun-Soaked Escapes in Ocho Rios

  • Reggae Sumfest (1 Day Only!): 18 July 2026: Reimagined for 2026 as a special one-night staging, “A Taste of Sumfest” brings together dancehall heavyweights Vybz Kartel and Mavado to celebrate the genre’s global influence, with a post-event ZIMI Seh Brunch the following day, blending music, food and elevated island vibes.
  • Best Weekend Ever: 6–10 August 2026: ​This year’s “Escape to Paradise” edition unfolds as a multi-day, multi-sensory event series: from the nostalgic-meets-modern beats of Rise & Toast and the ethereal, lantern-lit Allure, to the high-energy I Love Soca cooler fête, before closing with the uninhibited Late Check Out finale.

THE SOUTH REVEALED: Wild Coastlines, Heritage Moments and Local Flavours

  • Mouttet Mile: 5 December 2026 | Caymanas, St. Catherine: ​The Caribbean’s richest race day, blending elite horse racing and an elevated infield experience of gourmet dining, premium drinks and fashion-led social spectacle.
  • Treasure Beach Food, Rum & Reggae Festival: 7 December 2026 | South Coast, St. Elizabeth: ​A laidback yet lively celebration featuring performances from renowned reggae and dancehall artists including Chris Martin, Capleton and Agent Sasco, with rum tastings and community-driven experiences. Proceeds support the rehabilitation of Jamaica’s agriculture sector.

WEST COAST: Montego Bay's Blend of Flavour, Festivity and Coastal Luxury

  • Dream Weekend: 30 July – 3 August 2026: ​Marking its 17th year, this iconic multi-day festival lands in Montego Bay for the first time, delivering five days of high-energy, high-production parties featuring MoBay artists Shaneil Muir and Tommy Lee, alongside bookable adventure experiences from ATV rides to ziplining, horseback riding and push karting.
  • Mobay Jerk Festival: 1 August 2026: ​A celebration of Jamaica’s iconic jerk cuisine welcoming 8,000 guests yearly, returning with live performances by ZJ Liquid and Dexta Peppa, a family-friendly Jonkunnu showcase, kiddies village and steel band.

Travellers who love to mix-and-match can also plan their own tailored island journey with Visit Jamaica’s interactive Trip Builder - a simple way to curate and map out attractions, experiences and events into one seamless itinerary.

 

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About Jamaica Tourist Board

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are located in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.   

In 2023, the JTB was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fourth consecutive year by the World Travel Awards, which also named it named “Caribbean’s Leading Tourist Board” for the 15th consecutive year, “Caribbean’s Leading Destination” for the 17th consecutive year, and the “Caribbean’s Leading Cruise Destination” in the World Travel Awards – Caribbean.’ In addition, Jamaica was awarded six gold 2023 Travvy Awards, including ‘Best Honeymoon Destination’ ‘Best Tourism Board – Caribbean,’ ‘Best Destination – Caribbean,’ ‘Best Wedding Destination – Caribbean,’ ‘Best Culinary Destination – Caribbean,’ and ‘Best Cruise Destination – Caribbean’ as well as two silver Travvy Awards for ‘Best Travel Agent Academy Program’ and ‘Best Wedding Destination – Overall.’’ It also received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time. TripAdvisor® ranked Jamaica the #7 Best Honeymoon Destination in the World and the #19 Best Culinary Destination in the World for 2024. Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition and the destination is routinely ranked among the best to visit globally by prestigious international publications.  

For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at +44 (0)20 7225 9090.  Follow the JTB on Facebook, Twitter, Instagram, Pinterest and YouTube. View the JTB blog at www.islandbuzzjamaica.com.   

Contact

1 Prince Consort Rd London SW7 2BZ UK

+44 207 225 9090

jamaica@prm-global.com

www.visitjamaica.com